YouTube Shorts APAC Launch - Social Marketing APAC Lead

Highlights:

• +20% engagement on collaborated YouTube Shorts,

• Activated 500+ influencer partnerships over 5+ bespoke Shorts challenges

As the lead for YouTube Shorts’ APAC launch, I developed the go-to-market strategy by researching how Gen Zs engaged with short-form content. Using Indonesia as a case study, I crafted culturally resonant concepts and challenges, including a nostalgia-driven campaign with homegrown artist NIKI for her album launch. This strategic approach not only elevated Shorts' visibility but also drove authentic engagement with our target audience.