I developed and executed the social media strategy across multiple country shows, overseeing a team of social media specialists, a creative agency, and a social listening agency. I gathered local insights to tailor strategies for each market, and partnered with over 200 YouTube creators with a combined reach of 50+ million subscribers, including local stars like SB19 in the Philippines and K-pop group ITZY. By introducing the concept of fandom marketing via social, I transformed the program into a thriving community, driving engagement and brand love through authentic connections with fans.
