9+ years of Product Marketing in big tech. Currently in marketing @ Google in San Francisco.
Intro
It all starts with the user. With 9+ years diving into growth, brand, social, lifecycle, and go-to-market strategies, I'm a seasoned product marketing manager who truly believes the best type of work comes from placing the user front and centre.
My CV
I've held a variety of marketing roles in Facebook and Google, where I was responsible for strategy development to execution on both B2B and B2C products. Examples of what I’ve covered:
Go-to-market strategy
Social media and influencer marketing
Lifecycle CRM
Growth marketing
Creative messaging
I’m currently based in SF, and have previously lived in Singapore and LA. Outside of work, I am a dog lover and budding design enthusiast.
01
YouTube FanFest
YouTube FanFest is a celebration of the creator and superfan community that make up YouTube. I led the social marketing strategy and its implementation for all YTFF shows, including agency briefs, content and creative development, and campaign management. We trended #1 globally on Twitter in 2022.
02
YouTube Shorts Social
As YouTube Shorts rolled out in 2020, I led and executed its social media strategy in APAC to drive product awareness and adoption via local Shorts challenges and artists partnerships.
03
Google Play Pass
Google Play Pass is a gaming subscription with monthly exclusive gaming offers and ad-free access to 1,000+ games and apps. I lead the global lifecycle marketing strategy; developing our communications across channels to drive subscriber retention and engagement .