User-first storyteller. Purpose-driven marketer. 10 years of marketing across social, product, growth. A firm believer that great marketing is human.

Selected Career Highlights

Created #1 Globally Trending Hashtag for YouTube Creator Event in APAC | Social Media Marketing

Developed social-first GTM strategy for YouTube Shorts, driving +20% engagement | Go-to-market

Drove stat sig increase in engagement and OOP spend for Google Play Pass subscription | Lifecycle marketing

Personal Projects

Teaching myself Adobe Illustrator and designing 2025 calendars

Partnering with local businesses who are passionate about their craft and telling their story on Social Media

About me

If you're looking for a seasoned marketer who harnesses human insights and creativity to craft emotionally resonant, community-driven campaigns, your search ends here.

From the very beginning of my career, I have championed for marketing campaigns that matter to audiences. I've held a variety of marketing roles in Facebook and Google, where I was responsible for strategy development to execution on both B2B and B2C products. I have covered:

  • Go-to-market strategy

  • Social media and influencer marketing

  • Lifecycle CRM

  • Growth marketing (Paid ads and organic)

I have made the deliberate move to take a step back from my previous role to find purpose and meaning in my work. I am constantly inspired by small local businesses—the passion they bring to their craft and their desire to make a positive impact on the world. Today I offer marketing services to such small businesses. Working with like-minded, purpose-driven folks has been an incredibly rewarding journey, and I’m excited to continue building meaningful connections and helping businesses share their stories with the world.

If you’re interested, reach out to me on LinkedIn here : https://www.linkedin.com/in/claudiawijaya/